Blue Lagoon also sponsors the Sea Star Festival this year

first_imgPlava Laguna will once again be a partner of the Sea Star Festival, the Croatian edition of the EXIT festival.A logical and smart move by the Blue Lagoon, because we all know that the motive for coming in the pre- and post-season is not the sun and the sea, but the motive for coming is quality content. And the confirmation of the successful concept came from the Netherlands, where EXIT was officially declared the best festival in Europe.Awards and various titles are certainly good for branding and as a “proof of concept”, but the most important thing is the following – generating tourist arrivals and tourist spending in the pre-season. And this is where the Sea Star Festival proved that quality content is king. “We are immensely glad that EXIT was named the best festival in Europe. We are very proud to have played one of the key roles in bringing Sea Star to Croatia, ie to Umag. It’s nice to be a part of something so big, and I believe the festival will be even better this year with a rich line-up in preparation. The Exit Award is also a recognition for Sea Star, which has achieved fantastic success in entering the top 10 European festivals in its category after the first edition.”, Said Ronald Korotaj, a member of the Board of the Blue Lagoon.Certainly a smart move by Plava Laguna, because the results of the research conducted by the regional research center “TIM” from Novi Sad, confirmed that the premiere edition of the Sea Star Festival in Umag last year contributed to the Croatian tourist economy. generated tourist spending of more than 60 million. According to the official data of the Tourist Board of the City of Umag, all accommodation capacities in the city and surrounding places were filled and in relation to the pre-festival weekend in Umag and its surroundings, it was recorded attendance growth of as much as 220 percent.Also, the Festival was visited by more than 25 fans from May 28 to 50.000, and as many as 93% of them came from outside Umag, and the host city in hospitality is followed by the Istrian County, which was visited by as many as 85% of guests from abroad. The survey also found that each of these visitors spent an average of 292 euros during the festival, according to organizers, which was conducted on a representative sample of visitors with purchased tickets.Smart enough, and that is another confirmation of the hypothesis that investing in events is not a cost, but an investment.EXIT is officially the best festival in Europe, it was announced at the European Festival Awards in the NetherlandsEXIT won in the main category in a competition of a staggering 350 festivals from more than 35 countries, with over a million audience votes and the opinion of an expert jury made up of the world’s most eminent music industry people. Exit festivals were in the finals in as many as six categories, and EXIT itself in a record three categories, including winning the main prize for the best major European festival, and the best festival organizer in Europe and the ‘Take a Stand’ award for social activism!With this, EXIT Summer of Love 2017, which consisted of 4 festivals in Novi Sad, Umag, Budva and Timisoara, with over 350.000 visitors, was inscribed in golden letters in the world history of the festival. This year’s Sea Star 2018 will be held from 24 to 27 May in Umag’s Stella Maris.Related news: SEA STAR FESTIVAL WITH A NEW PARTNERSHIP UNTIL THE INTRODUCTION OF ADDED VALUE FOR VISITORSlast_img

Leave a Reply

Your email address will not be published. Required fields are marked *