The transformation of the Super Bowl ad experience

first_img Support conservation and fish with NEW Florida specialty license plate By Mark Bartholomew, Professor of Law, University at Buffalo, The State University of New York and first published on theconversation.comIn an era of increasing media fragmentation, you could describe the Super Bowl as the only annual media event where a substantial portion of the U.S. population gathers at the same time to watch the same thing: Over 100 million people tune in, and a good portion says the ads are the main reason they’re watching in the first place.For these reasons, the Super Bowl is the granddaddy of all ad buys.But in recent years, the tradition of millions of people simultaneously sharing the same commercial experience has become more complicated.As I discuss in my new book, advertisers are leveraging new technologies to track our personal habits and target us with individualized advertising. In other words, they want to make sure the ads we see are aligned with our existing tastes and preferences. It’s based on research showing that a “personalized” ad is more likely to stick in our heads and trigger a sale.This sort of thing happens when we receive direct mail based on the type of car we own. It happens in the supermarket checkout lane when our shopper’s loyalty card tells advertisers our purchase histories.It’s happening during the Super Bowl, too. And it may even change the way we see Super Bowl ads in the future.Companies build personal digital profilesJournalists tend to make a sport out of Super Bowl advertising. Like the stock market, the prices of ads get analyzed. Like movie previews, teasers of ads for the big game are distributed and discussed before they air. And just like the game’s biggest plays, the ads get dissected afterward, with advertising experts breaking down which ones worked and which ones didn’t.Others recognize the collective nature of this event by characterizing Super Bowl ads as important reflections of the national spirit. Apple’s famous “1984” ad channeled the Cold War. Other ads notoriously captured the dot-com bubble of the late 1990s. Last year, various commercials were praised and critiqued for their implicit rebukes of the nascent Trump administration.But a Super Bowl ad doesn’t just end when its 30 seconds on TV are up; it creeps into our lives in ways you might not realize.By one estimate, 78 percent of Super Bowl viewers will engage with social media while watching the game. When they do so, they will supply valuable data for hungry marketers. When individual audience members share an ad or make a comment about one on Facebook, Twitter or Instagram – either during the game or after – those posts are tracked and cataloged. They become part of our digital profiles, auctioned off to the highest advertising bidder.Those who are more interested in the party or the game – but are nonetheless using social media – are still providing information that’s valuable to advertisers.Even an innocuous Super Bowl party selfie can be mined for advertising gold. For example, Coca-Cola recently used an image recognition engine to identify people who posted pictures in which they appeared happy or excited with cans or bottles of their competitors. Coca-Cola then targeted these people with ads for their products on 40 mobile sites and apps.So if you’re holding a can of Miller Lite or a bag of Doritos, Budweiser and Pringles might take note.Image recognition engines can determine the preferred brands of users through the photos they post on social media. Mike Mozart, CC BYMining our brains to tailor the ad experiencePerhaps the most startling form of market research going on is the commercial surveillance taking place inside our heads.Because there’s so much money riding on each Super Bowl ad – more than $5 million for each 30-second spot – advertisers want to make sure they resonate. It’s difficult to measure advertising effectiveness, so marketers have turned to brain science for an answer.For over a decade, neuroscientists have been scanning the brains of select Super Bowl viewers to see how they react to the commercials that air. Their studies purport to reveal the narratives and images that best capture the public’s attention in a way that postgame surveys of Super Bowl audiences cannot. This information can then be leveraged to develop more effective Super Bowl ads in the future.Now, however, neuroscience is being used in the service of ad customization. A test conducted during last year’s Super Bowl scanned subjects’ brain activity and tested their responses to different kinds of ads. Researchers adjusted the order of the ads shown during the game to fit each person’s revealed preferences. (The test required viewers to see the game on a 40-minute delay.)Just as the neuroscientists had hoped, strategically altering the ordering of the ads to fit these preferences increased audience attention.The ultimate goal of studies like this is to target viewers with personalized television commercials. Cable providers and television networks are bullish on using new technologies to deliver something called “addressable television,” the process of sending specific TV commercials to individual households.Personalized TV has already been used to target married women with children with ads for an amusement park and international fliers with ads for online travel. But addressable television need not be limited to showcasing particular products. Commercials could be customized to feature either a happy ending or a sad one, depending on who’s watching.If television becomes yet another site of individual targeting – like social media and online browsing – something will be lost. The Super Bowl, the event that seemingly brings the country together once a year, may become yet another media experience that cloisters us in our own digital bubbles. Please enter your comment! Free webinar for job seekers on best interview answers, hosted by Goodwill June 11 Please enter your name here The Anatomy of Fear LEAVE A REPLY Cancel reply You have entered an incorrect email address! Please enter your email address here TAGSsuper bowlthe Previous article‘Race and Change’ author coming to Apopka for Black History MonthNext articleWhat experts want you to know about the worst flu season in years Denise Connell RELATED ARTICLESMORE FROM AUTHOR Share on Facebook Tweet on Twitter Save my name, email, and website in this browser for the next time I comment.last_img read more

The Midden Garden Pavilion / Metropolis Design

first_imgArchDaily CopyHouses•Cape Town, South Africa Year:  Houses The Midden Garden Pavilion / Metropolis DesignSave this projectSaveThe Midden Garden Pavilion / Metropolis Design ShareFacebookTwitterPinterestWhatsappMailOr Clipboard “COPY” Manufacturers: Lafarge Holcim, Ipe, South African PineStructural Engineer:Gerdi BruwerQuantity Surveyor:Alastair SimpsonProject Manager:Rogan HindmarchContractor:Batir ConstructionCity:Cape TownCountry:South AfricaMore SpecsLess SpecsSave this picture!© Wieland GleichRecommended ProductsDoorsVitrocsaGlass Technology in Hotel BeaulacEnclosures / Double Skin FacadesAlucoilStructural Honeycomb Panels – LarcoreFiber Cements / CementsRieder GroupFacade Panels – concrete skinDoorsSky-FrameInsulated Sliding Doors – Sky-Frame ArcText description provided by the architects. The project forms part of a larger renovation to a freestanding villa located high up on the slopes of the Vlakkenberg. The clients required a pavilion within their extensive and beautiful garden, from which to appreciate the natural landscape around them.Save this picture!© Wieland GleichSite and Context The site consists of a series of terraces, oriented north- south and falling to the east. The house is located over two terraces and overlooks the garden terrace below. There are significant mountain views to the north and sweeping views of the peninsula to the east. South-east winds are severe in summer.The existing garden terrace contained an ostentatious water folly at its southern end, comprising a water cascade falling in to a pond with elaborate fountains. This feature is on axis to a large pool on the far end of the terrace, separated by a large expanse of garden.While this garden folly appealed to the new owners’ sense of humour, they requested that it be ‘toned down’ and incorporated into a meaningful outdoor relaxation area for the appreciation of the back of Table Mountain to the north, a view they love, but cannot really appreciate from the house.The siting concept was to locate the new pavilion both as a termination of the garden, as a backdrop to the water feature and as an evocation of the mountain across the valley. It required both solidity and presence, transparency and lightness.The earth banks behind the pavilion were manipulated to form a natural basinSave this picture!PlanDesign Intentions    The pavilion attempts to address a complex question: how to create a meaningful dialogue with place when the surroundings are both de-natured and powerfully ‘natured’. This requires that the relationship between architecture, nature and modernity is carefully considered. The building is intended to be of nature: to contain a distillation of landscape which then allows it to be naturally contained by its surroundingsWe limited our consideration to the timeless, the simple, to charting the movement of the sun, the changing quality of light during the day, the mystery and magic of the landscape at night. To stillness, emptiness, possibility.The intention is to say as much as possible with as little as possible and to leave as much as possible unsaid…Save this picture!© Wieland GleichConceptAn abstract sculpture, which is a distillation of nest and tree canopy, floating over the flat plane of the garden. The abstract form is neither purely aesthetic nor purely rational. It is conceived to be elemental, of itself, more of an object than a building, which can compete in its perceptual power with the strength of the surrounding natural landscape on the one hand and the artificiality of its immediate surroundings on the other. The notion of change, the passing of time expressed through the day and the year, is tracked by a perimeter aperture which mediates an ever changing and subtle play of light on the rough concrete walls of the building. Save this picture!© Wieland GleichDesign Realisation Organisation & Accommodation The accommodation comprises a number of seating areas, both under cover and in the open and a barbeque area. A small kitchen, storage and bathroom block are included due to the distance from the house and complete a flexible entertainment place for individual and large scale gatheringsThe pavilion is arranged on intersecting axes. The major axis was an existing one between the existing water feature and the swimming pool. It is expressed by the timber floor plane and is really the axis which connects to landscape on both sides. The cross axis, is defined by the shelter and adjacent services block.The placement of the building was calculated to create a series of outdoor places with different spatial qualities to allow for a layered and varied experience.Save this picture!© Wieland GleichStructure & MaterialThe materials are minimal- concrete, timber and textured plaster.The entire canopy structure is of self-compacting reinforced concrete, with a Penetron additive. The shuttering was pine planking, planed all round. This smoother surface treatment was specified, in order not to disturb the overall unity of the form in the raking sunlight. Save this picture!© Wieland GleichProject gallerySee allShow lessElisa Strozyk Turns Wood Into FabricArticlesInternational VELUX Award 2016 for Students of Architecture – Competition Live StreamEvent Share South Africa Save this picture!© Wieland Gleich+ 27 Share Photographs Photographs:  Wieland Gleich Manufacturers Brands with products used in this architecture project ShareFacebookTwitterPinterestWhatsappMailOr Clipboard Projects Architects: Metropolis Design Year Completion year of this architecture project “COPY” The Midden Garden Pavilion / Metropolis Design 2014 CopyAbout this officeMetropolis DesignOfficeFollowProductConcrete#TagsProjectsBuilt ProjectsSelected ProjectsResidential ArchitectureHousesCape TownSouth AfricaPublished on September 19, 2016Cite: “The Midden Garden Pavilion / Metropolis Design” 19 Sep 2016. ArchDaily. Accessed 11 Jun 2021. ISSN 0719-8884Read commentsBrowse the CatalogShowershansgroheShower MixersEducational3MProjection Screen Whiteboard FilmPartitionsSkyfoldWhere to Increase Flexibility in SchoolsLinoleum / Vinyl / Epoxy / UrethaneTerrazzo & MarbleTerrazzo in The Gateway ArchSkylightsLAMILUXGlass Skylight FE PassivhausConcreteKrytonSmart ConcreteMetallicsTrimoMetal Panels for Roofs – Trimoterm SNVWire MeshGKD Metal FabricsMetal Fabric in Kansas City University BuildingGlassDip-TechDigital Ceramic Curved Glass PrintingMetallicsRHEINZINKZinc Roof Systems – Double Lock Standing SeamChairs / StoolsFreifrauBarstool – OnaSealants / ProtectorsWoodenha IndustriesFireproofing System for Wood Cladding – BIME®More products »Read commentsSave想阅读文章的中文版本吗?花园中央休息庭 / Metropolis Design是否翻译成中文现有为你所在地区特制的网站?想浏览ArchDaily中国吗?Take me there »✖You’ve started following your first account!Did you know?You’ll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my streamlast_img read more

New helper packs from New Opportunities Fund

The New Opportunities Fund has produced a series of helper packs designed to help funding advice agencies explain the work of the NOF and its initiatives. The packs are designed to help local agencies or groups to organise their own informed discussions on the issues involved.Find out more from the helper area of the New Opportunities Fund. New helper packs from New Opportunities Fund AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 11 May 2000 | News  15 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Researching massive growth in giving. read more

Energy Department Predicts Surge in U.S. Oil Production

first_img Facebook Twitter Energy Department Predicts Surge in U.S. Oil Production By Gary Truitt – Dec 17, 2013 SHARE Facebook Twitter According to the U.S. Energy Department – domestic oil production will soar for years to come – scaling to levels not seen in nearly half a century by the year 2016. Domestic oil production is projected to increase by an average of 800-thousand barrels a day annually through 2016 – nearly reaching the 1970 historic high of 9.6-million barrels a day. Experts say this annual outlook from the Energy Department’s Energy Information Agency confirms the U.S. is well on its way to achieving virtual energy independence. SHARE Source: NAFB News Service The increase should bring the imported share of oil supplies down from the current 37-percent to 25-percent in 2016. The country imported half of its oil supplies just a few years ago. The report predicts the increase in production here at home will contribute to a decline in the world oil benchmark price to 92-dollars a barrel in 2017. That’s 20-dollars a barrel less than the 2012 average of 112-dollars a barrel and should translate into lower prices at the gas pump. Home Energy Energy Department Predicts Surge in U.S. Oil Production Previous articleMotion to Dismiss LFTB Suit Against ABC News HeardNext articleHAT Seminar Advises, Now is the Time to Buy Gary Truittlast_img read more

Bar-Coding Technique Opens Up Studies Within Single Cells

first_img More Cool Stuff EVENTS & ENTERTAINMENT | FOOD & DRINK | THE ARTS | REAL ESTATE | HOME & GARDEN | WELLNESS | SOCIAL SCENE | GETAWAYS | PARENTS & KIDS The sequential labeling technique allows researchers to unambiguously identify different molecules within a cell. In this simple example, six distinct mRNA molecules are labeled using only red and blue dyes. By changing the color of the dyes used to label the probes that target the various mRNA molecules in this way over three rounds of hybridization, a researcher could build up unique bar codes for each molecule. Credit: Lance Hayashida/CaltechAll of the cells in a particular tissue sample are not necessarily the same—they can vary widely in terms of genetic content, composition, and function. Yet many studies and analytical techniques aimed at understanding how biological systems work at the cellular level treat all of the cells in a tissue sample as identical, averaging measurements over the entire cellular population. It is easy to see why this happens. With the cell’s complex matrix of organelles, signaling chemicals, and genetic material—not to mention its miniscule scale—zooming in to differentiate what is happening within each individual cell is no trivial task.“But being able to do single-cell analysis is crucial to understanding a lot of biological systems,” says Long Cai, assistant professor of chemistry at Caltech. “This is true in brains, in biofilms, in embryos . . . you name it.”Now Cai’s lab has developed a method for simultaneously imaging and identifying dozens of molecules within individual cells. This technique could offer new insight into how cells are organized and interact with each other and could eventually improve our understanding of many diseases.The imaging technique that Cai and his colleagues have developed allows researchers not only to resolve a large number of molecules—such as messenger RNA species (mRNAs)—within a single cell, but also to systematically label each type of molecule with its own unique fluorescent “bar code” so it can be readily identified and measured without damaging the cell.“Using this technique, there is essentially no limit on how many different types of molecules you can detect within a single cell,” explains Cai.The new method uses an innovative sequential bar-coding scheme that takes fluorescence in situ hybridization (FISH), a well-known procedure for detecting specific sequences of DNA or RNA in a sample, to the next level. Cai and his colleagues have dubbed their technique FISH Sequential Coding anALYSis (FISH SCALYS).FISH makes use of molecular probes—short fragments of DNA bound to fluorescent dyes, or fluorophores. These probes bind, or hybridize, to DNA or RNA with complementary sequences. When a hybridized sample is imaged with microscopy, the fluorophore lights up, pinpointing the target molecule’s location.There are a handful of fluorophores that can be used in these probes, and researchers typically use them to identify only a few different genes. For example, they will use a red dye to label all of the probes that target a specific type of mRNA. And when they image the sample, they will see a bunch of red dots in the cell. Then they will take another set of probes that target a different type of mRNA, label them with a blue fluorophore, and see glowing blue spots. And so on.But what if a researcher wants to image more types of molecules than there are fluorophores? In the past, they have tried to mix the dyes together, making both red and blue probes for a particular gene, so that when both probes bind to the gene, the resulting dot would look purple. It was an imperfect solution and could still only label about 30 different types of molecules.Cai’s team realized that the same handful of fluorophores could be used in sequential rounds of hybridization to create thousands of unique fluorescent bar codes that could clearly identify many types of molecules (see graphic at right).“With our technique, each tagged molecule remains just one single color in each round but we build up a bar code through multiple rounds, so the colors remain distinguishable. Using additional colors and extra rounds of hybridization, you can scale up easily to identify tens of thousands of different molecules,” says Cai.The number of bar codes available is potentially immense: FN, where F is the number of fluorophores and N is the number of rounds of hybridization. So with four dyes and eight rounds of hybridization, scientists would have more than enough bar codes (48=65,536) to cover all of the approximately 20,000 RNA molecules in a cell.Cai says FISH SCALYS could be used to determine molecular identities of various types of cells, including embryonic stem cells. “One subset of genes will be turned on for one type of cell and off for another,” he explains. It could also provide insight into the way that diseases alter cells, allowing researchers to compare the expression differences for a large number of genes in normal tissue versus diseased tissue.Cai has recently been funded by the McKnight Endowment Fund for Neuroscience to adapt the technique to identify different types of neurons in samples from the hippocampus, a part of the brain associated with memory and learning.Cai is also leading a program through Caltech’s Beckman Institute that is helping other researchers on campus apply the imaging method to diverse biological questions.Cai and his team describe the technique in a Nature Methods paper titled “Single-cell in situ RNA profiling by sequential hybridization.” Caltech graduate student Eric Lubeck and postdoctoral scholar Ahmet Coskun are lead authors on the paper. Additional coauthors include Timur Zhiyentayev, a former Caltech graduate student, and Mubhij Ahmad, a former research technician in the Cai lab. The work has been funded by the National Institutes of Health’s Single Cell Analysis Program. Pasadena Will Allow Vaccinated People to Go Without Masks in Most Settings Starting on Tuesday Subscribe Community News Your email address will not be published. Required fields are marked * Business News Make a comment faithfernandez More » ShareTweetShare on Google+Pin on PinterestSend with WhatsApp,Virtual Schools PasadenaHomes Solve Community/Gov/Pub SafetyCitizen Service CenterPASADENA EVENTS & ACTIVITIES CALENDARClick here for Movie Showtimes Community Newscenter_img 2 recommended0 commentsShareShareTweetSharePin it Top of the News First Heatwave Expected Next Week Home of the Week: Unique Pasadena Home Located on Madeline Drive, Pasadena Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m. Pasadena’s ‘626 Day’ Aims to Celebrate City, Boost Local Economy HerbeautyHe Is Totally In Love With You If He Does These 7 ThingsHerbeautyHerbeautyHerbeautyStop Eating Read Meat (Before It’s Too Late)HerbeautyHerbeautyHerbeautyHere Are Indian Women’s Best Formulas For Eternal BeautyHerbeautyHerbeautyHerbeauty5 Things To Avoid If You Want To Have Whiter TeethHerbeautyHerbeautyHerbeauty10 Special Beauty Tips That Make Indian Women So BeautifulHerbeautyHerbeautyHerbeautyThink The Lost Weight Won’t Be Regained If You Stop Eating A Lot?HerbeautyHerbeauty Name (required)  Mail (required) (not be published)  Website  Science and Technology Bar-Coding Technique Opens Up Studies Within Single Cells By KIMM FESENMAIER Published on Monday, September 14, 2015 | 11:09 amlast_img read more

One injured in rollover wreck

first_img By admin – April 5, 2018 Facebook Twitter Pinterest Local News Pinterest WhatsApp Previous articleOPD searching for burglary suspectsNext articleHispanic Chamber says investigation underway admin One man was taken by ambulance to Medical Center Hospital with non-serious injuries after driving into a telephone pole and rolling over his car in a residential neighborhood Thursday evening.Odessa Police and Odessa Fire Rescue were called about a rollover around 5 p.m. Thursday in the 800 block of East 14th Street.Barbara Gomez, who lives on the street, said the driver of the car hit the telephone pole as he was turning onto 14th Street, traveling at a high rate of speed. The man then lost control of the vehicle, she said, and hit her son’s car before flipping onto its side in the middle of the street.Gomez said there was also a brief power outage on her street after the car struck the telephone pole.An Odessa Police Department officer supervising the scene said the man was not seriously injured, and there were no other injuries reported.“This is the most excitement there’s been on 14th Street in a long time,” Gomez said.A man was taken by ambulance to Medical Center Hospital with non-serious injuries after losing control of his vehicle and flipping over in the 800 block of East 14th Street.By Paul [email protected] One injured in rollover wreck Twitter WhatsApp Facebooklast_img read more

Exclusive: Brian Montgomery Talks COVID-19

first_imgHome / Daily Dose / Exclusive: Brian Montgomery Talks COVID-19  Print This Post Previous: FHFA Addresses Mortgage Servicer Liquidity Concerns Next: Exclusive Preview: Brian Montgomery to Discuss COVID-19, CWCOT The Week Ahead: Nearing the Forbearance Exit 2 days ago Servicers Navigate the Post-Pandemic World 2 days ago Governmental Measures Target Expanded Access to Affordable Housing 2 days ago Demand Propels Home Prices Upward 2 days ago Share Save COVID-19 cwcot FHA HUD Montogmery 2020-04-21 Seth Welborn Data Provider Black Knight to Acquire Top of Mind 2 days ago Governmental Measures Target Expanded Access to Affordable Housing 2 days ago Exclusive: Brian Montgomery Talks COVID-19 Data Provider Black Knight to Acquire Top of Mind 2 days ago Demand Propels Home Prices Upward 2 days ago Tagged with: COVID-19 cwcot FHA HUD Montogmery The Best Markets For Residential Property Investors 2 days ago The Best Markets For Residential Property Investors 2 days ago Seth Welborn is a Reporter for DS News and MReport. A graduate of Harding University, he has covered numerous topics across the real estate and default servicing industries. Additionally, he has written B2B marketing copy for Dallas-based companies such as AT&T. An East Texas Native, he also works part-time as a photographer. Related Articles About Author: Seth Welborn in Daily Dose, Featured, Government, News Servicers Navigate the Post-Pandemic World 2 days ago This Friday, join Ed Delgado, President and CEO of Five Star Global in a discussion with The Hon. Brian D. Montgomery, Commissioner of the Federal Housing Administration and Assistant Secretary of the Department of Housing and Urban Development.Commissioner Montgomery and Delgado will discuss updates related to the COVID-19 National Emergency Standalone Partial Claim, default rates and support for borrowers, CWCOT updates, and HUD and FHA’s priorities in the short-and long-term as the mortgage industry recovers responds to the national health crisis.Commissioner Montgomery will be discussing how the priorities at HUD and the FHA have shifted, and will also be giving updates on the importance of CWCOT, after HUD and the FHA submitted changes to the program earlier this year.FHA’s CWCOT program pays insurance benefits to a mortgagee after the sale of a property to a third-party after the foreclosure of the FHA-insured mortgage or through a second-chance sale. There is no conveyance of the property to HUD with CWCOT in exchange for payment of mortgage-insurance benefits. The program also expedites the disposition of foreclosed properties and reduces the amount of time a property sits vacant. April 21, 2020 805 Views Sign up for DS News Daily Subscribelast_img read more

Cyber-bullying conference to be held in Dublin today

first_img Guidelines for reopening of hospitality sector published Facebook By News Highland – November 23, 2012 Previous articleDeputy Pearse Doherty says Fianna Fails budget proposals ‘dishonest’Next articleFarmers to meet in Glenties tonight over proposed cuts to CAP payments News Highland Pinterest Cyber-bullying conference to be held in Dublin today WhatsApp Calls for maternity restrictions to be lifted at LUH Three factors driving Donegal housing market – Robinson WhatsApp Google+ Google+center_img Twitter Almost 10,000 appointments cancelled in Saolta Hospital Group this week News Facebook Parents and teachers need to be aware of just how distressing cyber-bullying can be for victims – and what signs to look out for.Cyber-bullying has been making headlines in recent months, after being linked with the deaths of two teenage girls in counties Leitrim and Donegal.A conference in Dublin today – being hosted by the National Youth Council of Ireland – aims to help young people use technology for fun and education, while protecting themselves from unwanted risks.NYCI Director, Mary Cunningham, says adults need to keep on eye on young people – and watch for any changes in their usual behaviour:[podcast][/podcast] RELATED ARTICLESMORE FROM AUTHOR Twitter LUH system challenged by however, work to reduce risk to patients ongoing – Dr Hamilton Pinterest Business Matters Ep 45 – Boyd Robinson, Annette Houston & Michael Margeylast_img read more

Inter-Religious Marriages : Following Complaints Of Misuse, Kerala Govt Stops Publication Of Notice Of Marriage In Website

first_imgNews UpdatesInter-Religious Marriages : Following Complaints Of Misuse, Kerala Govt Stops Publication Of Notice Of Marriage In Website Ashok Kini25 July 2020 4:29 AMShare This – x”The move is on account of many complaints received by the Government that this facility is being misused by some groups for communal propaganda. “The Kerala Government has issued a circular prohibiting the prevailing practice of uploading of ‘notices of intended marriage’ under Special Marriage Act in the website of Registration Department.The move is on account of many complaints received by the Government that this facility is being misused by some groups for communal propaganda. Publication of such notices in the concerned…Your free access to Live Law has expiredTo read the article, get a premium account.Your Subscription Supports Independent JournalismSubscription starts from ₹ 599+GST (For 6 Months)View PlansPremium account gives you:Unlimited access to Live Law Archives, Weekly/Monthly Digest, Exclusive Notifications, Comments.Reading experience of Ad Free Version, Petition Copies, Judgement/Order Copies.Subscribe NowAlready a subscriber?LoginThe Kerala Government has issued a circular prohibiting the prevailing practice of uploading of ‘notices of intended marriage’ under Special Marriage Act in the website of Registration Department.The move is on account of many complaints received by the Government that this facility is being misused by some groups for communal propaganda. Publication of such notices in the concerned Sub Registrar’s offices would suffice, the Minister G. Sudhakaran said.”The notices published on the portal of the Registration Department are being misused for communal propaganda and complaints regarding this has been received by the Chief Minister and the Registration Department. The personal details of the applicants are being misused and the practice also infringes their privacy rights.”, the Minister’s office stated in a circular issued yesterday. Notice of Intended MarriageMarriage under Special Marriage Act is usually opted by inter faith couples. Section 5 of the Act provides that the parties who intend to marry under this Act shall give notice thereof in writing in the specified form to the Marriage Officer of the district in which at least one of the parties to the marriage has resided for a period of not less than thirty days immediately preceding the date on which such notice is given.The Marriage Officer is then expected to keep all such notices with the records of his office and to forthwith enter a true copy of every such notice in the Marriage Notice Book. Such shall be open for inspection at all reasonable times, without fee, by any person desirous of inspecting the same. The Marriage office is also expected to cause every such notice to be published by affixing a copy thereof to some conspicuous place in his office. If one of the party is not permanently residing within the local limits of the district of the Marriage Officer, he shall also cause a copy of such notice to be transmitted to the Marriage Officer of the district within whose limits such party is permanently residing, and that Marriage Officer shall thereupon cause a copy thereof to be affixed to some conspicuous place in his office. Any person can before the expiration of thirty days of publishing of such notices can raise objection against the marriage. The Marriage officer, after considering these objections, can proceed to reject them or uphold them. Only after completing all these statutory hurdles, inter faith couples can have their marriage solemnized under the Special Marriage Act. Relevant ObjectionsIt is relevant to note that one can object to the marriage on the ground that it would contravene one or more of the conditions specified in section 4 like (a) neither party has a spouse living;  (b) neither party—(i) is incapable of giving a valid consent to it in consequence of unsoundness of mind; or (ii) though capable of giving a valid consent, has been suffering from mental disorder of such a kind or to such an extent as to be unfit for marriage and the procreation of children; or(iii) has been subject to recurrent attacks of insanity. (c) the male has completed the age of twenty-one years and the female the age of eighteen years; (d) the parties are not within the degrees of prohibited relationship. Objections raised to a marriage on any other ground other than the above mentioned ones are not relevant.The lack of consent of parents or relatives cannot be a ground to object a marriage under the Special Marriage Act. Misuse By Communal GroupsThe notice of intended marriage contain the name, address, age, occupation, photos and signatures of the bride and groom and the publication is also mandatory.Recently, many Marriage officers are publishing scanned copy of such notices on the website of the Kerala government’s Registration Department, and the same can be accessed by anyone easily. In a recent report, The News Minute reported about a viral whatsapp forward which contained the images of the Notices of Intended Marriage of many interfaith couples, who got married or whose marriages were yet to be registered under the Special Marriage Act. The whatsapp forward branded their relationship as ‘love jihad’.Practice of Posting/Sending Notices To Residential Addresses UnwarrantedIn Pranav Kumar Mishra vs. Govt. Of NCT. Of Delhi (2009), the Delhi High Court allowed a writ petition challenging the practice of posting the notice of intended marriage under the Special Marriages Act at the residential addresses of both parties to the marriage as also through the Station House officer (S.H.O.) of the police station of concerned jurisdiction for the purpose of verification of address. “The unwarranted disclosure of matrimonial plans by two adults entitled to solemnize it may, in certain situations, jeopardize the marriage itself. In certain instances, it may even endanger the life or limb of one at the other party due to parental interference.”, Justice S. Ravindra Bhat had observed. The court had further observed that though it is open to the concerned Marriage Officer to display the notice on the office notice board in accordance with law, they should not despatch notices to the residence of the applicants.The Punjab-Haryana High Court in A vs State Of Haryana (2018), followed the above judgment while considering a writ petition seeking to restrain the practice of sending notices of intended marriage to the parents of the applicants and publication of proposed marriage in a National newspaper. Haryana Government had issued a Court Marriage Check List (CMCL) which contained these requirements. The court held that these terms and conditions largely violate the rights to privacy of the couple and also directed the Haryana Government to suitably amend the Court Marriage Check List (CMCL).The Rajasthan High Court in Kuldeep Singh Meena vs State Of Rajasthan (2018) had also held that hat the procedure of affixing the notice at the residence of the parties is not warranted or authorised by law.Publishing of Notice In Website Violates Right To PrivacyAt least two High Courts have followed the Delhi HC judgment by Justice Ravindra Bhat (who is now a Supreme Court judge), that unwarranted disclosure of matrimonial plans by two adults can jeopardize the marriage itself and can even endanger their life. These High Courts, as is evident from the above cited judgments, have held that the practice of sending the notices to residential addresses of the parties, is unauthorized and that it infringed the Right to Privacy, which has been declared as a fundamental right by the Supreme Court.Viewed from this angle, the publication of the notices which contains personal details of individuals in a website, posed greater threat to privacy rights. If the issuance of notice to residential addresses of couple is an infringement of privacy rights, then making these details accessible by public through website is more prone to misuse. It is heartening to see that the Kerala Government has put an end to this dangerous practice, even though it should not have started it at all.Read Circular  Next Storylast_img read more

Weber State Football’s Jonah Williams Invited To NFLPA Collegiate Bowl

first_img Written by FacebookTwitterLinkedInEmailOGDEN, Utah-In news confirmed Thursday, Weber State football senior All-American defensive end Jonah Williams has been invited to the NFLPA Collegiate Bowl.He will compete at this annual postseason all-star game January 18 at the Rose Bowl of Pasadena, Calif. for a 5:00 pm MST kickoff on NFL Network.Williams will compete on the American team, which will be coached by former Oakland Raiders and Cleveland Browns head coach Hue Jackson.Williams concluded the 2019 season as the Big Sky Conference’s defensive MVP.During his career with the Wildcats, he amassed 15 sacks, 28 tackles for a loss, 194 total tackles, three fumble recoveries and three forced fumbles.Williams graduated from Weber State University in December with a degree in business administration/finance. Tags: Jonah Williams/NFLPA Collegiate Bowl/Weber State Football Brad James January 9, 2020 /Sports News – Local Weber State Football’s Jonah Williams Invited To NFLPA Collegiate Bowllast_img read more