First Man Again Tops Studios TV Ad Spending

first_img$5.57M – Venom ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15 Impressions: 345,122,517Attention Score: 88.35Attention Index: 67National Airings: 847Networks: 37Most Spend On: ESPN, NBCCreative Versions: 58Est. Lifetime TV Spend: $20.21MStudio: Columbia PicturesStarted Airing: 09/04/18 1 Movie titles with a minimum spend of $100,000 for airings detected between 10/01/2018 and 10/07/2018.* TV Impressions – Total TV ad impressions delivered for the brand or spot.* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than eight million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology. Popular on Variety $6.45M – Bad Times at the El Royale TV ad placements for Columbia Pictures’ “Venom” (EMV: $5.57 million), Warner Bros.’ “A Star Is Born” ($5.22 million) and Universal’s “Halloween” ($3.97 million) round out the chart. Notably, “Halloween” has the best iSpot Attention Index (133) in the ranking, getting 33% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV). In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending for the second week in a row with “First Man.”Ads placed for the drama had an estimated media value of $8.55 million through Sunday for 1,157 national ad airings on 36 networks. (Spend figures are based on estimates generated from Oct. 1-7. Estimates may be updated after the chart is posted as new information becomes available.) Universal prioritized spend across networks including AMC, NBC and Fox, and during specific programming such as NFL Football, The Walking Dead and College Football. Just behind “First Man” in second place: Twentieth Century Fox’s “Bad Times at the El Royale,” which saw 1,233 national ad airings across 31 networks, with an estimated media value of $6.45 million. Top Movie Commercials by Weekly TV SpendData provided by iSpot.tvcenter_img Impressions: 518,038,649Attention Score: 90.70Attention Index: 83National Airings: 1,157Networks: 36Most Spend On: AMC, NBCCreative Versions: 27Est. Lifetime TV Spend: $27.17MStudio: Universal PicturesStarted Airing: 06/08/18 $3.97M – Halloween Impressions: 378,295,284Attention Score: 91.74Attention Index: 94National Airings: 1,233Networks: 31Most Spend On: FOX, NBCCreative Versions: 18Est. Lifetime TV Spend: $20.27MStudio: Twentieth Century FoxStarted Airing: 09/04/18 $8.55M – First Man Impressions: 215,159,608Attention Score: 94.83Attention Index: 133National Airings: 571Networks: 31Most Spend On: FOX, AMCCreative Versions: 15Est. Lifetime TV Spend: $8.63MStudio: Universal PicturesStarted Airing: 06/10/18 $5.22M – A Star Is Born Impressions: 362,287,098Attention Score: 90.71Attention Index: 83National Airings: 762Networks: 35Most Spend On: ESPN, FOXCreative Versions: 43Est. Lifetime TV Spend: $18.39MStudio: Warner Bros.Started Airing: 09/02/18last_img

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