Google Knows You Hate Chrome Autoplay Videos

first_imgStay on target 50 Attorneys General Launch Bipartisan Probe Into GoogleYouTube Fined $170M For Alleged Child Privacy Law Violation When Chrome added the “Mute tab” option nearly two years ago, it was like manna from heaven. Now, Google is expanding the function to entire webpages.Next month’s Chrome 63 version includes the ability to completely disable audio for individual sites, even between browsing session.The development team last month teased the setting (pictured), which will be accessible via the Page Info menu.“One of the most frequent user concerns is unexpected media playback, which can use data, consume power, and make unwanted noise while browsing,” software engineer Mounir Lamouri wrote in a blog announcement.Google listened, and starting in Chrome 64 (slated for release in January), autoplay will be allowed only when a video is muted or doesn’t include audio, or when a user has “indicated an interest in the media.”That is, if you’ve added the site to your mobile Home Screen on Android devices, frequently play content on the desktop page, or have “tapped or clicked somewhere on the site during the browsing session.”“Chrome will be making autoplay more consistent with user expectations and will give users more control over audio,” Lamouri said. “These changes will also unify desktop and mobile Web behavior, making Web media development more predictable across platforms and browsers.”A sort of torture device (my skin crawls at the thought of those videos that chase you down the page as you scroll), autoplay should, according to Google, be used sparingly.“Autoplay can be a powerful engagement tool, but it can also annoy users if undesired sound is played or they perceive unnecessary resource usage (e.g. data, battery) as the result,” based on the company’s developer recommendationsOther suggestions I fully endorse: Start with muted content and let the user unmute, use the browser’s native controls for video and audio playback, and ensure your website functions properly when autoplay is not allowed.Google is also readying a built-in Chrome adblocker, set to launch early next year. The feature will filter out advertisements that don’t meet guidelines published by the Coalition for Better Ads.Let us know what you like about Geek by taking our survey.last_img

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