Design-led houses sell for 12% more on average, claims agent

first_imgHome » News » Agencies & People » Design-led houses sell for 12% more on average, claims agent previous nextHousing MarketDesign-led houses sell for 12% more on average, claims agentThe Modern House agency looked at over 14,000 London properties in partnership with analytics firm Dataloft.Nigel Lewis29th May 201801,479 Views We’ve all stared wide-eyed at the TV during Grand Designs as Kevin McCloud guffaws at another high-risky building project.But it’s all worth it, according to estate agent The Modern House, which says well-designed homes sell for 12% more than their more pedestrian neighbours.The research, completed with the help of property price analytics firm Dataloft, looked at 200 properties sold by the agent in London between 2014 and 2017.It then benchmarked them against 14,000 similar properties in the same postcodes using price per sq ft as a comparison, rather than number of bedrooms.The Modern House says design-led houses sold for between 10% and 16% more during the four years it analysed, across all price ranges.But design-led houses worth more than £1 million sold at a 19% premium, while less expensive properties sold for 10% more, on average.The Modern House unsurprisingly claims the uplift is partly to do with being marketed by a specialist agent, but concedes that “it is difficult to compare apples with apples in the property market”.But the agent does say that its research provides “robust and scientific evidence” that Grand Designs type homes sell for more.“People have always been prepared to pay a premium if they perceive something to be of superior quality,” says Albert Hill, co-founder of The Modern House (pictured).“Design is a real differentiator for today’s home buyers and they are prepared to dig deep if they can see design having a tangible impact on their lifestyle.“More than ever, people are looking for transformative experiences and so the enthusiasm for investing in a great home space is not surprising.”Kevin McCloud grand designs price premium Albert Hill dataloft The Modern House well designed homes May 29, 2018Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021last_img

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