Snapchat is now using object recognition to suggest relevant filters for your snaps

first_imgSnapchat is rolling out new filters that can recognise objects or scenes in your photos with the help of object recognition to suggest relevant stickers or borders. The filters aim to give the company a bit of a push in its competition against Instagram, at least for now. Interestingly, the update comes ahead of the company’s planned revamp of the app in a bid to make it more attractive to users.The new filters began rolling out to users gradually last week, a Snap official confirmed to Mashable. Object recognition essentially tries to analyze the surrounding for a particular object, thing or scenery to provide relevant information. In the case of Snapchat’s new filters, taking a photo of say a dog will bring up filters such as “It’s a pawty!” that can be used in relevance to the picture. The filters will work on a number of categories such as pets, concerts, beaches, sports, and food, to name a few. The company has not provided a complete list of categories, so users will have to figure that out by themselves.Snapchat’s new filter not only works on photos captured via the Snapchat app, but also on images taken from Google Images, the report adds. The filters can be found in the carousel by swiping right and left. The social app has used object recognition previously as well to allow users to search for objects or events via a search bar in Snapchat Stories.Also Read: Facebook is testing Snapchat-like Streaks feature for Messenger usersadvertisementObject recognition has been used by companies like Google with Google Lens. In the case of Lens, Google uses the Pixel’s AI to scan the environment and bring up a carousel of relevant information and actions that users can perform. As AR and object recognition are becoming more and more commonplace in products, these companies will look to make the most of it including finding viable revenue models.Snapchat filed a patent back in 2015 for an advertising system that used object recognition to provide relevant filters. This hints at a possible revenue generation for the company where brands can pay to sponsor filters. For example, if you take a picture of a burger, brands like Burger King or McDonalds can try to sponsor their own burger-themed filters. Now that Snapchat is rolling this out, we wonder how long it takes before Instagram follows with its own object recognition filters.last_img read more

Gareth Southgate denies Chelsea rumours: I am committed to England

first_imgEngland national football team manager Gareth Southgate has no hankering of leaving his duty for any club as he said he is committed to England.”I’m committed to England, simple as that. I don’t need to hedge my bets in keeping doors open or keeping things alive. There’s no way that I would leave England at this point in time, to take any job,” Goal.com quoted Southgate as saying.With this, Southgate swept away all the speculation regarding his move to Chelsea and said he is focusing on European Championship and making England a best possible team.”The only thing on my mind is that we’ve got a European Championship next summer and we’ve got to keep improving to be the best possible team we can be for this country. My sole focus is producing the best team possible for England,” he said.Apart from shedding light on his future, Southgate also opined over his assistant Steve Holland’s future saying that he too will stay.”I’m sure that at some point in the future [Holland] is going to want to be a manager and take that opportunity. I don’t believe that would be now, because he is very committed to the work we are doing, looking forward to next summer,” Southgate said.Southgate even heaped praise on Holland calling him the “best assistant” in the country.”He’s the best assistant in the country, there’s no doubt in my mind about that. I’m very fortunate to have him with me,” he said.advertisementAlso Read | Eden Hazard signs 5-year contract deal Real Madrid worth 100 million eurosAlso Read | Neymar, sponsors suspend some ad campaigns after rape allegation – statementAlso Seelast_img read more