Senn: “If the leagues are canceled the market will be very affected”

first_imgSenn even believes that if conditions do not allow the competition to resume with guarantees for the health of the players, FIFA could “promote control and containment measures for club expenses in order to guarantee their viability ”. The body that governs world football has already been working for several weeks to respond to a crisis that, according to different calculations, could generate clubs losses of up to 2.7 billion dollars worldwide. His first measure has been to delay the start of the transfer market, scheduled for July 1, in anticipation that the competitions will have to be resolved during the summer.Senn believes that the consequences of this crisis will affect all European leagues and clubs equally and that, therefore, it is not expected that significant changes will occur in the hierarchical order of continental football in the short term. Even the so-called club-states will accuse him, since the crisis also affects the price of gas and oil.As for audiovisual rights, the main source of income for football clubs, they do not believe that they will suffer significantly: “If television companies avoid paying the part of the rights corresponding to games that are not played, they will suffer less than the clubs. Obviously they will be affected and their margins will be lower. Perhaps there will be a specific loss in the first year, but I do not see a downward audiovisual market. In fact, I think that this situation is showing the enormous value that soccer has as audiovisual content ”, he assures. Julio Senn, managing partner of Senn, Ferrero, Asociados, which For years he has been advising top national and international clubs and footballers, makes an analysis of the situation of football in these delicate moments. “If the competition can be resumed this summer, it will occur a downward readjustment in both wages and the transfer market, but it will be reasonable. Nevertheless, if they have to be canceled the losses are going to do a lot of damage to the clubs, who will have to prepare business plans to take on the debts that will be generated. That, without any doubt, will affect the salary possibilities of the players and also the transfer market. It is irreparable, when a market shrinks its economic capacity is lower and therefore prices are altered, “explains Senn in an interview with the World Football Summit website, of which the Advisory Council is a member.last_img read more